Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers

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Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.

Great headlines are the key to getting people to read, watch or listen to your content. Over time, however, your reputation becomes a factor too, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get people to subscribe to it.”